The Roubaix is In!

This baby hit the floor yesterday - stop by and give her a try.

The smoother, faster Roubaix—named after the grueling Paris-Roubaix race it has won three consecutive times—is a high-performance, endurance-focused bike that's highly stable and efficient. The high-value Elite features Shimano 105 compact gearing and the new Fulcrum Racing 6 wheels for improved efficiency over any terrain.